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Case Study RTÉ Radio: Information Campaign | |||
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“The project was a success, there was good public awareness and virtually no adverse reaction to the closure. Rain was pivotal to this outcome. Their work was consistently innovative, yet focused on the task. Their committment and attention to the project were excellent. Particularly impressive was their rapid understanding and response to a difficult brief. In addition, they were personable and effective team members.” Head of Operations, RTÉ Radio Radio Telefís Éireann is a Public Service Broadcaster, a non‑profit making organisation owned by the Irish people. | | We were called upon by RTÉ to communicate a temporary closure of their MW service. As befits a public service broadcaster, and with many older listeners using the service; a clear, friendly explanation of alternative services was needed. We co‑ordinated the message and visual identity across different media, from print to the web. A sure sign of the success of the campaign was a record low number of enquiries and complaints about the service interuption. | |
Innovators not imitators: the difference is clear. Members of the GDBA: Graphic Design Business Association. | Copyright © 2007 Rain design partners. |